UI & Graphic Design ︎

Mark















Hooked Looped explores the issue of clickbait tactics through research and graphic experimentation, including the methods to “switch” and “hook” users through playful interface design. This case study provides a variety of  digital and printed media that intends to both inform and illustrate the ever eveolving topic of addictive interfaces to hook users in, seeing it as a gambling cyberspace filled with rewards. In a future where online trace, data processing and speed creates new opportunities for developing technology, design must positively influence our behavior with helpful practices, rather than hooking users with empathetic, highly distractive and addictive triggered loops.