UI Graphic Design     ︎

Korjuu - An ethical local food ecosystem, 2021, Helsinki (FI)

Korjuu is platform for ethically produced, high-quality local food. Korjuu aims at creating a healthy and efficient food ecosystem that reduces data fragmentation among actors and increases supply chain transparency through temporarily free-to-use services. Users can register either by creating new profiles or by logging in via Facebook. The platform has many innovative features to explore: products can be ordered and picked up either directly by the producer or from registered food venues. You can register as a participant in events or create your own. You can also join groups and participate in purchases, discussions, read, and write blog posts. As a producer, you can add an organization, products, product batches with different expiration dates, etc. You can further discuss about customized services by email on info@korjuu.com. The following work showcases Korjuu’s UI/UX graphic card development both for desktop and mobile platforms:

This development focuses on responsive graphic cards that are designed to help users navigate easily through different information levels, allowing to display image galleries with textual content. The layout has been designed according to user needs, removing noise, and providing relevant data linking to product details. Information hierarchy is set using corporate colors and fonts, applying alignment, spacing and contrast, while making design easy and intuitive.