UI design prototypes developed during working stage at Studio Renate Boere in the Hague. The studio was looking for new web design, so I was briefed to research and design a series of prototypes for the studio’s portfolio, following UX design principles, emphasizing simplicity, and making typographic choices, with rythm and easy-to-access screens. The resulting prototypes offer an easy interaction to the user, with responsiveness and a clear hierarchy of elements: a main backdrop/slideshow of the studio’s highlights, a collapsable menu linking to relevant information, and the projects. Two different font styles have been conveniently combined: roman for headers, and sans-serif for general info. Layout consistency improves the site’s accessibility and makes it easier to navigate. The site must link up easily with the studio’s webshop, formerly called hybridcrocodile publishing house. To create this, we have also been working on the conceptualization and branding narrative of the online-bookshop.